There are plenty of reasons for you to need to rent a car. People need it to go on holiday, to be mobile in an unknown city, to move your belongings from town to town or, sometimes, just to enjoy yourself and having the freedom of not driving your own car. But no matter what the reason, one thing is common to everyone: car rental is expensive. And the world of car rentals is one of the few where cheap very often means poor quality. You have to keep in mind that the money you give them is, in a way, an equivalent of how much they invested in the car and how much they spend on maintenance in the automobile. So a prestige car hire company will charge you more for the same car as a normal or discount car hire company, but the car will have more extras and be in better quality.
Still, there are things that you can do to lower that price a little bit, asides from picking a cheaper company. Renting over the weekend will often have lower tariffs, as will renting well ahead of time. Booking online will also give you some discounts, that may range from a reduced price to some extras being thrown in.
